Web writing and print writing are as different from each other as chalk and cheese. We tend to skim though the contents of a webpage rather than read line by line. You can follow some basic guides to write successfully for any website:
1. Using an easy-to-understand language
It is taxing on your eyes to read from the computer screen making you 25% slower. Hence you need to make your style of writing easy such that your readers can get the meaning.
Tips for using an easily understood language:
Avoid technical terms or slang - Your readers will range from the old to the kids.
Do not use flowery language - keep it short and simple.
Let your sentences be simply srtuctured - fit in only one idea per sentence.
Use passive voice in place of active voice - shorter sentences is what works.
2. One idea per paragraph
Limiting an idea into single paragraph assits your site viewers go through each one easily.
This helps them to get a general summary for each paragraph and move on faster to the next one.
This makes skimming through easier as your readers are not scared to miss important information this way.
3. Content to be placed first
Your first line should be your conclusion discussing the hows, whens and whys of your topic, giving the readers an instant idea about what your article intends to say. This concept is even aplplicable in the case of web pages. Conclusion coming first is your winning formula!
4. Use of sub-headings which are descriptive
Break the text with sub-headings which will give a fair idea to your readers about what is discussed in the following paragraphs. These subheadings should group each similar ideas together.
5. Emboldening some words
Bolden the key words in each paragraph to grab your reader's attention. Spacing is the key in such a method.
6. Decribe your links
Give your readers a brief idea where they are heading when they click on your link. Give a descriptive prelude before placing any link, giving a fair idea about them.
7. Lists should be used
Lists make a pragraph seem more precise and easy to read.
8. Texts to be left-aligned
Left alignment of text speeds up your reading as opposed to a right or center alignment.
The guidelines above are not path breaking these are commonly known by everyone but few put these to use judiciously. Try using them to reap the benefits.