The style and look of your webpage can make or break the information displayed. The display should be such so as to attract your main readers and to make it easily understandable.
There are several avenues to be looked into when preparing the layout for your website. First, determine your target audience. Then go about selecting the colours, graphics, animation, appearance and the text.
To enhace the appeal for a particular country understanding its culture is of chief importance. The website whould make use of a pictures to make the readers feel a familiarity. Whereas, text can be used to nudge their civic senses.
However, for democratic countries information relating to the individual is more important. Products and services used by an individual spikes more of an interest rather the one which interests the society in all.
Gender plays a big role in deciding the colour scheme for your website. Women tend to go for bright colours, coloured type font and informal pictures. Whereas, men will always go for darker shades and prefer 3-D images and animations.
Your website should always seem credible. Just aiming for looks alone is not going to help you score when you need to make a sale or when you are holding interviews for jobs. The fact that you have invested your time and money into your site should be apparent. You should come accross as responsible, as a website built by a home business may not seem viable to them and they feel that the customer's interests maybe overlooked. This leads to a loss in your click through tarffic.
Understanding the importance of your click through traffic is paramount to decide upon a design. But do make sure that paying attention to the design does not make you neglect your information provisioning aspect.